I design products that drive funding, scale teams, and move millions of users — from fintech dashboards to enterprise compliance platforms.
I approach every problem as a systems thinker first, a visual designer second. A decade across fintech, SaaS, and enterprise taught me that the best design is the one that disappears — leaving only a clear, useful experience.
Less is more isn't a style choice. It's a decision-making discipline that keeps teams aligned and users moving forward.
I spent 4 years learning Design & Multimedia, got my bachelor's degree in Communication, and started working independently. I believe one should never stop learning.
Led the design of the corporate card financial dashboard for business purchases. Working closely with the Co-Founder and Product Manager, I developed user-centered proposals and lo-fi/hi-fi wireframes, resulting in increased usage and customer satisfaction.
Collaborated with designers to create mockups and high-fidelity wireframes for high-end digital products for clients including Olive Garden, L'Oreal, and Walgreens. Made a positive impact on the design process and uplift of their branding and corporate identity.
Designed UI, visuals, and motion graphics for a tax collection app for the Mexican Government's Administrative Tax Service. Released version 3.1, which received a 4.1 rating and was downloaded by over 1 million users.
VistaStudio has been my personal project for over 15 years, helping small and medium-sized companies and local businesses establish their brands and digital presence. The studio helped develop my own signature style and entrepreneurial mindset.
Colleagues, direct reports, and founders across PepsiCo, SpotOn & Grainger.
"Good bosses have been nothing more than a myth in my career. Fred... has restored my faith that excellent managers exist. …"
"He grew from an individual contributor to leading a team of designers in the US, Mexico and Poland. … Given how fast we were growing Fred had to both learn and teach and did a great job of scaling our team."
"After more than 10 iterations on a calendar feature, he ended up with a solution so thoughtful, clean, and powerful that it was ultimately better than Google's Calendar … His design philosophy centers around the principle of 'less is more,' and it shows in his work."
"Fred encouraged us to think outside the box and defend our ideas, whether he agreed with them or not … Anyone would be lucky to work and learn from a leader like him."
"Fred understands that big success is in fact a sum of small successes … My team of developers was always welcome to come up with suggestions. He continuously thinks about how to simplify things that are complex."
"Able to translate complex user stories into clean and user-friendly visuals … He goes above and beyond as a UX architect, actively playing both the designer and researcher role to come up with the best user experience."
"Fred is a great combination of UX Architect and Visual Designer with a strong usability focus. He worked diligently to find a common design language … Fredy would be an asset to any UX team."
"A native of Mexico City and new to the Grainger team, Fredy took on these challenges without missing a step. I am so impressed by his calm, focus and tenacity. …"
"Fred evolved a scalable, well-documented design system structured to support future growth. … He championed UX as an essential part of the development process and brought genuine research and analytical depth to every project."
"Fred is an exceptional designer and UI/UX manager. He consistently demonstrated an obsession with the customer experience while bringing forward innovative designs and systems-level thinking. … Any organization would benefit from having his support and leadership in helping shape their solutions and products."
Available for new projects and collaborations. Let's build something great together.
